Tatva Platform

The brief.

Tatva had eight enterprise customers and a churn problem at month two. New users met an onboarding flow that asked for everything before earning anything; the empty states explained nothing; the dashboard surfaced numbers users could not act on. The team had outpaced its first product, and the second product was buried under it.

The work.

We rebuilt the IA in workshops with three power users and three new ones. Eleven onboarding screens became three, the empty states became the teaching surface, and we shipped a new component library that the in-house team has owned since launch. Development was paired throughout — design and engineering sat in the same Figma file for ten weeks.

What moved.