The Challenge
Luminary Capital had built a strong track record in mid-market private equity but their brand looked like it was designed in 2009. Senior partners were embarrassed sending prospects to their website. They came to us nine months before a major fund raise.
Our Approach
We stripped everything back and started with positioning. Three intensive workshops helped us clarify what made Luminary genuinely different — their sector depth and portfolio operational support. The new identity system used deep navy, warm gold, and a custom logotype that communicates both precision and warmth.
The Challenge
Aether had a powerful analytics product but their dashboard was a maze. Onboarding took over two weeks and churn in the first 90 days was killing growth. Their support team was drowning.
Our Approach
We embedded with their product team for two weeks before writing a single line of design. User interviews revealed the core problem: too much data, no hierarchy. The redesign introduced progressive disclosure, a contextual help layer, and a completely rethought onboarding flow.
The Challenge
Verdant was a premium sustainable home goods brand doing well at farmers markets but struggling to translate that warmth online. Their Shopify store looked generic and they were spending heavily on paid ads with poor return.
Our Approach
Photography direction was half the job — we consulted on a full product shoot before touching the site. The new site leaned into the handmade, imperfect beauty of their products, with editorial-style layouts and a story-first approach to product pages.
The Challenge
Three regional clinics merging into one group needed a single brand that felt premium enough for their new private wing while remaining approachable for their core NHS patients. A genuinely difficult balance.
Our Approach
The identity system uses a primary mark that works across all touchpoints — from clinical signage to patient app — with two distinct tone-of-voice registers baked into the brand guidelines. We spent time with patients and staff before a single concept was drawn.
The Challenge
Nexus processes thousands of loan applications weekly. Their team was manually reviewing documents, cross-referencing databases, and typing data between systems. A compliance officer was spending 60% of her day on tasks a computer could do.
Our Approach
We built a custom document processing pipeline using AI that reads, validates, and routes applications automatically. Integrations with their existing CRM and core banking system meant no rip-and-replace — just layers of intelligence added on top.
The Challenge
Aria is a mindfulness and coaching app launched by two therapists with a real community but a product that felt like a student project. They had been turned down by two agencies who said the market was too crowded.
Our Approach
We saw the crowding differently — as everyone copying Calm and Headspace. Aria's genuine differentiator was human connection. The design system is warm, handcrafted-feeling, and deliberately imperfect. Voice notes, handwritten typography touches, and a community feed that feels like a real community.
The Challenge
A boutique creative production company — brilliant work, terrible website. They were winning clients through referrals and losing them at the website stage when prospects actually visited.
Our Approach
Motion was the brief. We designed an award show reel-style experience where the work is the hero from the first second. Case studies that feel like documentary short films. No awards logos, no testimonial carousels — just work, at full bleed, letting it speak.
The Challenge
Bloom makes genuinely exceptional cold-pressed skincare but looked like every other indie brand on Instagram. Price point was premium but the brand said otherwise. Stockists were hesitant.
Our Approach
Botanical illustration system drawn by hand and then digitized. A colour palette pulled from the actual ingredient photography. Pack design that felt like finding something in a Parisian apothecary. A DTC site that guided visitors through an ingredient education journey before showing them product.
The Challenge
Deep tech startup with genuine IP in materials science AI but zero ability to communicate what they did to non-scientists. Board presentations, investor decks, the website — all incomprehensible.
Our Approach
We spent the first two weeks just learning the product. Then we built a communication architecture — a visual language for complex concepts — and applied it to the site, pitch deck, and investor materials. The site uses interactive data visualisations to make the technology feel real.
The Challenge
A solar installation company competing on price in a commodity market. They were good — genuinely good — but had no way to communicate that. Their Google presence was non-existent.
Our Approach
Repositioned from "solar company" to "energy transition partner" — a much larger and more defensible space. New brand, new site, and an SEO strategy that targeted high-intent commercial keywords their competitors had ignored. Content that educated buyers on long-term ROI rather than upfront cost.
