Five phases, sixteen weeks, no surprises.

We start with listening, not pitching. Stakeholder workshops, customer interviews, audits of the existing digital surface, and a competitive landscape that goes deeper than a screenshot grid.

The phase ends with a written brief — the document everything else gets measured against.

Positioning, messaging hierarchy, audience prioritization, channel strategy. We commit to one narrative and one measurement framework before any pixel moves.

The output is a strategy document the executive team can read in one sitting and quote from in the next board meeting.

Brand system, type, color, motion principles. Sitemap, wireframes, hi-fi comps, full prototype. Two formal reviews; the rest is async.

We design every state — hover, focus, error, empty, loading. The polish is the product.

Hand-written, semantic, accessible code. CMS configured, performance budgets set, analytics installed. Preview branches for every change so feedback is grounded.

The build runs in parallel with the last weeks of design — we're allergic to throwing finished comps at a developer.

QA, launch, training, documentation. We stay on for thirty days post-launch to monitor, fix, and iterate — then hand the codebase to your team or our retainer.

Every Ascent & Co engagement ships with a written README the next developer doesn't apologize for reading.