01 / Challenge
The brief.
Anvaya represents twenty-eight directors, photographers, and stylists. The previous site treated them as a grid of thumbnails, a treatment indistinguishable from any other roster site. Brand-side producers told the founders, candidly, that the roster looked smaller online than it was in person.
02 / Approach
The work.
The roster as a magazine. Each artist gets a typographic cover, a long-scroll feature, and a private contact route. Production credits, behind-the-scenes notes, references, and the artist's own voice. The technology is deliberately invisible — no carousels, no auto-play, no parallax stunts.
03 / Outcomes
What moved.
2.0×
Average time-on-site
0%
Mobile bounce · artist pages
+44%
Inbound briefs · YoY
04 / Disciplines